A seamless path from recipe to checkout

Shoppers found inspiration in recipes but had to search for every ingredient by hand. The path to the basket was slow, and many dropped off.

Led the product and the implementation with the client.

• — Northfork's widgets and API integrated into Sainsbury's recipe experience.
• — Every ingredient matched to real in-stock products, so the whole recipe goes to the basket in one click.
• — Agreed with the client which metrics would prove business impact before launch.

• +25% product findability, +18% engagement, +7.7% average order value, +4.2% items per order.

A product that removes friction between intent and purchase — and a client agreement on how its success is measured.