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José Namén
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Case 05 · Northfork · Coop

From static meal kits to personalised menus

Personalisation · Retail

Illustration of a tablet standing on a checkout counter in a grocery aisle, its screen showing a weekly meal plan in Swedish with a button to add the whole menu to the basket, cereal packets and price labels on the shelves behind it.
Original illustration created for this site — not a photo of the real product.

Challenge

Coop sold static meal kits: the same for everyone and hard to maintain when stock changed.

My role

Led the product and the implementation.

What changed

  • — Fixed kits replaced with personalised, shoppable menus.
  • — 10,000+ recipes connected in real time to products available in store.
  • — Delivery coordinated across Coop and Northfork teams.

Business impact

  • 10,000+ recipes linked to live stock, with the whole menu added to the basket in one click.
10,000+
recipes linked to live stock
1 click
from menu to basket

Source: Northfork

What this demonstrates today

Turning a static catalogue into a living, personalised product — without breaking the retailer's operations.

Next case · Northfork

Weekly meal planning, embedded in the client's own site →