Case 01 · MatHem

Building digital growth inside ecommerce

Ecommerce · Acquisition · Analytics

Illustration of two brown paper grocery bags filled with bread, leafy greens, carrots and bananas on a kitchen island, with loose broccoli, apples, a lemon and cherry tomatoes beside them, a fabric tote bag, and a smartphone showing a generic online grocery shopping app with produce pictures and a green button. — Original illustration created for this site — not a photo of the real product.

Challenge

A fast-growing online grocery business needed to connect digital behaviour, customer acquisition and commercial performance — and build stronger in-house digital capability to do it.

My role

Worked across digital acquisition, ecommerce, analytics, SEO/SEM and performance, helping develop internal digital capabilities.

What changed

— Acquisition, product experience and commercial performance treated as one connected system.
— Stronger internal capability in analytics and performance marketing.

José Namén speaking on stage with a headset microphone, dark blazer and beige sweater.

José Namén mid-talk on stage, raising one hand.

Business impact

Digital acquisition, SEO/SEM and analytics driving online growth.

What this demonstrates today

An early, practical understanding of how customer behaviour, product experience and revenue connect — the foundation of every product decision since.

Next case · Cookidoo · Thermomix · Vorwerk

Turning content into a scalable digital product and subscription ecosystem →