Turning content into a scalable digital product and subscription ecosystem

Recipes had always been part of the Thermomix experience. The opportunity was to turn that traditional asset into a scalable digital product and a recurring customer proposition across markets.

Evolved across product, digital experience, international expansion and the global recipe business, with product portfolio responsibility.

• — Content repositioned as product — with a subscription model at its core.
• — International market rollout of Cookidoo.
• — Substantial growth of the recipe portfolio.
• — Coordination of global teams across product, ecommerce and mobile.

• Cookidoo launched and scaled internationally as a paid subscription product.

The ability to transform an existing business asset into a digital product people pay for — and to scale it internationally.