Case 08 · Northfork · Unilever (Knorr, The Vegetarian Butcher) with Mindshare
Shoppable campaign pages for brands
Page editor · Brands · Social-to-commerce

Challenge
Brands inspired people with recipes on social media, but purchase intent was lost between the scroll and the basket.
My role
Product Manager for the Campaign Site Builder.
What changed
- — A page editor so brands can launch campaign sites without developers.
- — Conversion elements: the full recipe, featured brand products and one add-all-to-basket button.
- — Ingredients matched to the stock of the shopper's preferred retailer.
- — From TikTok, Instagram or Pinterest, shoppers land on the page and buy in one click.
Business impact
- Up to 20% social-to-checkout conversion.
Up to 20%
social-to-checkout conversion
Published result for The Vegetarian Butcher (Unilever). Source: Northfork
What this demonstrates today
A tool that lets brands move at campaign speed without engineering time — closing the gap between inspiration and purchase.
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