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José Namén
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Case 07 · Northfork

An AI meal planner that suggests inside the chat

AI · Conversational agent · Launched March 2024

Illustration of a hand holding a smartphone in front of an open refrigerator filled with vegetables, the screen showing a chat assistant suggesting three dinner recipes with cooking times and difficulty.
Original illustration created for this site — not a photo of the real product.

Challenge

People want inspiration, but choosing ingredients one by one takes time and causes drop-off.

My role

Product Manager for the meal planner and agent. As interim technology lead, supported data cleanup and classification with AI.

What changed

  • — A conversational agent that suggests recipes in the chat based on taste, budget and what is already in the fridge.
  • — The agent builds the menu and adds everything to the basket; shoppers can switch store or swap products.
  • — As interim tech lead, drove recipe data cleanup and better classification using AI, so suggestions and baskets were accurate.

Business impact

  • A faster path from idea to basket, with less time on site and fewer drop-offs.
Faster
basket fill and checkout
Less
time on site, fewer drop-offs

Source: Northfork

What this demonstrates today

Shipping an AI feature customers actually use — and fixing the data underneath it so the suggestions hold up.

Next case · Northfork · Unilever (Knorr, The Vegetarian Butcher) with Mindshare

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